2:00 pm - 2:50 pm Central Time
Plain Language Basics: Creating Content That Is Accessible to All
Sr. Accessibility Editor, WestEd
This session will address accessible writing while considering the following plain language principles: audience, organization, word choice, clarity, design, content types.
Audience: pronouns, knowing your audience
Organization: headings and sections, heading levels, multi-level lists, transition words
Word choice: abbreviations and jargon, length of words and phrases, nonessential adjectives and adverbs, modifying words
Clarity: sections, paragraphs, sentences, voice, tense, e.g. and i.e.
Design: chunks, lists, tables, bullets, numbers, formatting for emphasis, cross-references
Content types: papers, presentations, email campaigns, LMSs
Amy Reff, MA, ADS, is Sr. Accessibility Editor at WestEd, an education research agency based in San Francisco, California. Reff holds certification as an Accessible Document Specialist, awarded by the International Association for Accessibility Professionals. She has been an editor, publication designer, and accessibility specialist since 2008. Most recently, Reff edited and remediated dozens of online courses for early childhood educators, administrators, trainers, and families.