Protecting Your Business & Expanding Your Reach with Digital Accessibility
Presented by Marisa VanSkiver, Owner and Senior Developer at Captain Coder, LLC
1:00 pm - 1:50 pm Central Time
Accessibility in the real world is all about making an environment and product usable by everyone. The most common example many of us might think of includes wheelchair ramps as an alternative to a flight of stairs. Digital accessibility is that same concept, just applied to the digital world. Your website, your social media, all of your digital marketing content needs to be created to be inclusive to all audiences. Luckily, those steps are getting easier and easier, and I'll walk you through the steps to work towards true digital accessibility in your business. Bonus! Following digital accessibility best practices protects your business from lawsuits and improves your Google search rankings.
The short version is I’ve been working in marketing since I was 18 and fresh out of high school. I’ve been a developer, a Reputation Manager (yay online reviews!), a ghost-writing blogger, a copywriter, social media manager, and a digital ads strategist. I know the digital marketing world because I’ve been in almost every facet of it. I currently build websites and digital marketing strategies for my clients at Captain Coder, LLC and teach Digital Marketing at Wichita State.